Capital One ran SnapChance at 6 major live events over 3 years, including their flagship event, the Capital One March Madness Music Festival (2013-2015), a 3-day outdoor concert series during the NCAA Men’s Final Basketball tournament.
Entry Method: Twitter and Instagram
Campaign Results: An estimated average of 6.8 million* combined online impressions per event
At the Nature Valley Raptor World Cup races at Beaver Creek, fans were given the chance to tweet photos to be seen on the finish line Big Screen. Anyone with a Twitter account could participate by tweeting a photo to #NVRaptorWC.
Entry Method: Twitter
Campaign Results: An estimated 1.2 million* combined online impressions. Close to 30% of fans had photos displayed on Big Screen.
* TweetReach Tracker
Comcast SportsNet Bay Area ran SnapChance for a week of SF Giants and Oakland A’s games. Viewer photos were displayed within the television broadcast and drawings during postgame shows. Entries were posted to CSN Bay Area Facebook photo albums.
Entry Method: MMS
Campaign Results: Major social media activity on Facebook page, extending the reach of the promotion via social media
At the Daytona 500, SnapChance ran live drawings at multiple races over NASCAR’s biggest weekend. Fans saw their pictures on the big screens and winners celebrated at Victory Lane. All fans received logoed souvenir photos at the official Facebook page.
Entry Method: MMS, Twitter
Campaign Results: Major increase in traffic and social media activity on the official Facebook page.
Qualcomm used SnapChance to engage show attendees at the Consumer Electronics Show in Las Vegas. Over the 4 days of CES, Qualcomm conducted more than 50 SnapChance drawings with breakthrough results.
Entry Method: MMS
Campaign Results
Qualcomm collected 5x more attendee names than any previous trade show promotion and experienced a large increase in booth traffic for daily Grand Prize drawings.Entry Method: Twitter and Instagram
Campaign Results: An estimated average of 6.8 million* combined online impressions per event
